Whittaker’s V.S Cadbury
The consumer blacklash against Cadbury is huge, and it seems to be growing more and more everyday with new Facebook groups and websites popping up all over the net. More and more consumers are concerned and disgusted by Cadbury’s changing to it’s Dairy Milk chocolate, with Auckland Zoo even pulling the products off it’s shelves due to the addition of Palm Oil to the chocolate.
Everyone knows about the changes; The blocks have shrunk 50g, cocoa butter has been reduced (with the newly-added & nasty vegetable oil making up the difference) and the products are no longer made in New Zealand.
And now Whittakers are cleverly exploiting the backlash with a televicion commerical that highlights the differences between both brands. It’s a risky move taking on a massive global, corporate company like Cadbury with a direct comparison ad, but the backlash against Cadbury is so strong, I think this is going to pay off for them big time. I have tried to enjoy the new Dairy Milk but the taste is just horribily wrong. However it is hard not to enjoy Whittaker’s, which is something I now plan on doing in the future =]
Checkout this PXT I found, taken in a Countdown supermarket: