Both Coca-Cola and Pepsi have relauched their brands this year, and Coke seems to have come out on top, with it’s simple-yet-confident rebranding being appauded for stripping away the extra bits, doodads and graphics.
It’s been stripped down to simple Coke imagery – the colour red, the famous ribbon and Coca-Cola logo. Essentially Coca-Cola is acknowledging that we all know the product, so just drink it. Diet Coke and Coca-Cola Zero have also been simplifed.
Designers all over the internet have appauded the design. It is being called perfect; awesome and beautiful.
However the case is very different for the new look of Pepsi, as you can see above.
Some designers say the bottle looks like it has a foreskin; and the new “smile” logo looks like a buttcrack. Pepsi says that each type of Pepsi (Eg: Pepsi Max) will have a different “smile”, as you can see in the picture above. The only praise I have found for the new design, is the fact that the logo does not carry the standard ® or ™ symbols, usually found on every brand and logo.
I really liked the simple Coke design – but I’m on the fence about Pepsi:
Oooh P.S: Mountain Dew has been renamed Mtn Dew. Why PepsiCo would decide to join the text generation and try be cool by abbrevating Mountain to Mtn, I don’t know. You can also expect a nice redesign of Fanta in the near future.